It took me a long time to appreciate the western. I had no interest in John Wayne or "The Man with No Name" or gunfights at high noon. It all seemed a bit hokey to me. I think the first time I actually gave it fair attention I was in my mid-20s, when I pretty much forced myself to watch the classics, such as The Searchers, High Noon, Stagecoach and The Wild Bunch.
The same is or would be true for most people of my generation. The western has little significance to anyone born in the last 35 years, not just because the genre was pretty much invisible from the mid-70s to the early 90s and has been scarce still since, but also because its conventions have become more clichés than standards, and because new perspectives on its subject matter have weakened its glorification. Today films set in the same time period are more likely to be categorized as and have the appeal of historical fiction rather than that dead brand of "cowboys and Indians."