Reuters has an interesting piece up on a panel at the Tribeca Film Festival called "What Would Jesus Direct?" The gist of the piece is that Hollywood has long ignored the large Christian market, which The Passion of the Christ tapped into to the tune of some $370 million in the United States. Michael Flaherty, whose production company was behind The Chronicles of Narnia and Because of Winn-Dixie, two family films with moral messages underlying their entertaining surfaces, noted that people in the "faith community" are looking for films that are "uplifting." The article goes on to quote Jonathon Bock, head of a company that specializes in marketing movies to religious audiences, as comparing the potential for low-budget films with a faith theme -- "Godsploitation" films -- to films targeted at African-American audiences.