According to Advertising Age Magazine, we will soon be subjected to a Burger King movie. I know what you're thinking. When I read this article, I thought I'd woken up in the wrong universe this morning. But it is apparently true. The fast food company is working with the advertisement firm Crispin Porter & Bogusky on the project, which has a partially written script but no director, cast or studio. No plot was given either, but the firm says it will take place in an apartment above a Burger King and will be a cross between Napoleon Dynamite, Garden State, Raising Victor Vargas and What's Eating Gilbert Grape?, intentionally avoiding the kind of dumb comedy featured in another fast-food-advertisement of a movie, Harold & Kumar Go to White Castle. The budget will be under $10 million and the movie will not feature any name stars (as if any would do this).
The thing that worked for Harold & Kumar is that it was dumb, and people could enjoy it because it didn't take itself seriously. A somewhat serious movie marketed by Burger King seems way too ridiculous for anybody to accept. Perhaps the restaurant chain could do well to remember a little disaster called Mac and Me, which was a blatant advertisement for McDonalds that horribly ripped off E.T. and featured such serious subjects as a handicapped child and a broken home. It had the awful stench of old guys in suits who think they know what is necessary to make a hit but who actually have no clue. This Burger King thing stinks pretty similarly. These are the people who have been giving us one of the creepiest commercial campaigns ever to hit television (and no, the king mascot will not appear in the movie).
So, I say good luck to Burger King in blowing a hunk of money on something that will probably fail. Once in awhile I encourage stupid businessmen to learn the hard way.
[via Hollywood Wiretap]