A recent news story reported that while fewer 2006 movies have broken the $150 million mark (13 in 2005 and only 7 in 2006) the overall box office has been much higher. That's good news for everyone; it corresponds to a New York Times magazine story from a few months ago. With new types of tracking tools, companies are realizing that there's good money to be made from smaller items. While one super-widget may make a ton of money and look good on the record books, the combination of the sales of hundreds of smaller widgets may actually equal that sum.

For example, Apple has noticed that, while iTunes has its best-selling songs that rank in the top 100 each day, they also do good business on older songs. Virtually every song in their catalog gets downloaded at least once every few months. This is called "individual taste" and it assumes that customers are human beings.