Not long ago, we told you about a neat little contest that Delta Airlines was hosting as part of a collaboration with Gen Art. The concept: Gen Art would invite filmmakers to submit their short films and, along with Delta, the two would choose five finalists -- all of which would be available to watch on select Delta flights, as well as online. Whichever short collects the highest rating (both in the air and on the computer) will receive a sweeet prize package that includes $10,000 in cash, a trip for two to the Sundance Film Festival (where they'll be invited to attend a celebratory party and watch as their short film is screened at said party), a pair of two round-trip international tickets for any Delta flight and a $2500 Gen Art membership. (I'm not sure what in the world you get for $2500 over at Gen Art, but I'd expect a ton of invites to some really cool parties, on top of a slew of free liquor and lots of ass-kissing.)

Personally, I love the idea that short films will have a chance to find a new audience (one that's not so tapped in to the festival scene) at 35,000 feet. Sure, folks who read this site probably watch shorts regularly, but people like my parents (who fly Delta all the time because my sister-in-law is a flight attendant with them) don't go to festivals and they don't do a ton of surfing online, save for the occasional shopping spree and stupid email forwards. (I told you mom, I don't open those stupid things -- they're a waste of my time. Stop sending them to me.) Needless to say, this will be a fabulous way for a filmmaker to get their short film in front of a mass audience, the kind that looks to Entertainment Tonight and Access Hollywood when trying to decide which movie to watch over the weekend. That's not necessarily a bad thing but ... let's carry on, shall we?