Always be wary of overblown announcements from Hollywood. Disney is announcing a great achievement in the opening weekend of its latest animated flick, Meet the Robinsons, but the studio is making a bigger deal out of its supposed success. The announcement pertains to the performance of 3-D showings of Robinsons versus the more available 2-D version of the film. Yes, Robinsons now holds a record for having the greatest opening for a 3-D movie, with regards to the width of its rollout and to its box office gross, but there are a few details that aren't being revealed in Disney's promotion of this news.

First of all, the wider rollout is due to more screens being equipped with Real D's 3-D exhibition technology -- Robinsons in 3-D opened on 521 screens (3413 with 2-D screens included) compared to Monster House in 3-D on 178 screens (3553 with 2-D screens included). Second of all, Robinsons technically did worse business than Monster House in 3-D theaters if you consider each film's per-screen average. Robinsons made $7.3 million off its 3-D showings, which makes its per-screen take only $12,220. Monster House, on the other hand, made only $2.3 million from its 3-D screens, making its per-screen take $15,000. Overall, with 3-D and 2-D screens tallied, Robinsons grossed better in its opening weekend than Monster House ($25.1 mill. vs. $22.2 mill.), and Robinsons' percentage grossed from 3-D was higher than Monster House's (13% vs. 11%), but otherwise it seems that people may have been a tad more curious about the new 3-D format last summer than today.