I'm about a week behind, but I wanted to talk this week about something discussed at the ShowEast exhibition convention, which was held October 13 - 18 in Orlando. That something is onscreen advertising, which I'll get to in a second; first I wanted to just outline some of the other somethings that were addressed. For those who don't know, ShowEast is one of four annual events where studios and theatre owners meet -- along with others involved in the movie industry, such as food concessions companies -- in order to discuss trends and issues, while simultaneously (and it seems primarily) celebrating upcoming releases and big stars.

This year, ShowEast awards went to John Cusack ("Star of the Year"), Frank Darabont ("Kodak Award For Excellence in Filmmaking"), New Line Cinema theatrical distribution president David Tuckerman ("Show 'E' Award") and National Amusements' Shari Redstone ("Salah M. Hassanein Humanitarian Award"), among others. Typically the awards, particularly those given to talent like actors and directors, are handed out as thank you notes to people who made the money for exhibitors this year. Obviously, giving an award to Darabont before The Mist even hits theaters is a little weird. And despite the surprise box office for Cusack's 1408, his award is also for not-yet-released movies Grace is Gone and Martian Child. As for Tuckerman's award: I don't get it. New Line hasn't been having the best year, and yesterday I heard through the grapevine that The Golden Compass is a mess. Then again, the grapevine has been wrong before ...
categories Movies, Cinematical