When it comes to Michel Gondry films, I guess the wackiness just never stops. Cinemablend is now hosting the first poster for the comedy fantasy Be Kind Rewind and it's everything you would expect from the director who seems to have 'whimsy' as a middle name. Starring Jack Black and Mos Def, the film centers on two local video store employees who have to re-create an entire video store worth of films when Black accidentally erases all the tapes after a bout of 'personal magnetization'. Rounding out the cast is Mia Farrow as one of the store's most dedicated customers and Danny Glover as the owner of the struggling shop.
The first trailer for the flick arrived in August, and so far most of the marketing for the film has been stressing that same message of a fantastical 'DIY culture'. I guess in the end that is what I've always thought Gondry's movies were about; if you aren't happy with the way things are then create your own reality until you are. The official site for the film even gives you the opportunity to cut and paste your own face into some famous movie art. Ever wanted to be on the cover of Die Hard? Well, here is your chance. There is even a pretty elaborate gag involving a "homemade Internet". The poster for the film seems to keep the same feel as the website and even looks like it was made on the cheap with markers and pencil crayons -- but as anyone in the design business knows, sometimes it's the 'cheap' look that costs you the most. Be Kind Rewind opens in theaters on January 25th, 2008.
Check out the full-sized poster after the jump ...img height="666" hspace="4" src="http://www.blogcdn.com/blog.moviefone.com/media/2007/12/bekindposter-(2).jpg" width="450" align="middle" vspace="4" border="1" alt="" />