I do love a good trailer. I'm one of those people who gets to the theater in plenty of time for the previews, and if I see a movie that has one or fewer trailers playing with it I feel gypped. It's as much part of the experience as overpriced popcorn and ill-timed cell phone usage. Man, did I see a lot of trailers this year. 2007 was my first full year of doing the Trailer Park feature here on Cinematical and the experience has strengthened my appreciation for the form. I'm not placing these in any particular order, but here are ten trailers that really got my attention this year. Some of the movies I've seen, some I haven't, some have yet to be released, but all (in my humble opinion) do an exceptional job of selling the film. My choices, of course, are purely subjective and will undoubtedly conflict with yours, so please add a comment and let us know what your favorite trailers of 2007 were.
Fantastic Four: Rise of the Silver Surfer (teaser)
This one may have dropped in late 2006, but I''m including it here for two reasons: I mentioned it in a Trailer Park last January and it kicked serious ass. Sure, the full length trailer had a little more meat on its bones, but it's the teaser trailer for the Fantastic Four sequel that had people talking, myself included. The wedding of Mr. Fantastic to The Invisible Woman (a pivotal moment from the early Lee and Kirby issues of the Fantastic Four comic) is interrupted by the arrival of The Silver Surfer. The Human Torch gives chase across the skies and through the tunnels of New York. One of the first movie's biggest problems was that the Torch wasn't able to fully exercise his powers until near the end of the film, but this time we get it up front in the trailer.
No one knew what to expect when this trailer showed up with Transformers last summer, but it has since inspired all kinds of speculation as to what this movie is all about. A hand-held home video of a farewell party in New York City is interrupted by a power failure. A massive roar can be heard off in the distance and a gigantic fireball engulfs a large chunk of the city. Huge pieces of shrapnel fly everywhere, including a large chunk of metal that turns out to be the Statue of Liberty's head. This is one of those trailers that is so good you find yourself saying, "the hell with that movie I just paid to see, I want to see this one right now." To further tantalize audiences, producer J.J. Abrams and company didn't even tell anyone what the title was at first. The full length trailer that followed added more footage, but failed to be as engaging as the original teaser.