Thirteen months ago, at a midnight screening at the Sundance Film Festival, Scott Weinberg and I saw a new horror film called The Signal. We loved it. We were sitting next to some guys from Ain't It Cool News. They loved it, too. Scott wrote a review for Cinematical; I wrote one elsewhere (I wasn't on the Cinematical team yet); the AICN guys raved about it on their site. If I can presume to summarize all our feelings, they were: Wow. This is a really, really good horror flick.

Magnolia Pictures bought the distribution rights and finally released it last weekend. Weinberg reminded us about it the day before, having already shown us the trailer. We were glad it was finally seeing the light of day.

And then nobody watched it.

According to Box Office Mojo, The Signal played on 160 screens last weekend and grossed only $144,836, or $905 per screen. If you don't follow box office numbers, I'll just tell you: $905 is awful for an opening weekend. I Am Legend, playing on the same number of screens, grossed more than The Signal last weekend -- and it's been out for 2 1/2 months!