More than once in recent weeks, I've found myself subjected to the bonanza of pre-show 'entertainment' at a local multiplex, the arguable best portion of which has been a fake trailer for a new Sprint phone, a spot unabashedly proud of both spoofing the nature of product placement and succumbing to it.

So when I first heard of a film called Text - about killer text messages - I assumed it was likewise a joke, a hoax, a ruse, a cunning attempt to trick me. I mean, doesn't that sound like the one faux trailer that didn't make it into Grindhouse? Alas, if Fangoria is to be believed, it's no joke...

categories Cinematical