"If a film fell in the multiplex, and no one was there to see it..."

Limited release: such a simple phrase, and yet two words that all but indicate to a majority of moviegoers that whatever it is they want to see may or may not escape the confines of a NY/LA run before the film in question comes to them by way of Netflix mere months later.

Meanwhile, screens upon screens across the nation are filled by the likes of the same stars and the same stories, with the same special effects and the same happy endings, leaving the smaller films, the different films, the better films to slip through the distribution cracks, as it were.

Among their number falls The Promotion, a film which we've admittedly supported ad nauseum to the oh-so-ironic tune of $365,928 on a grand total of 81 screens. It opened just this past weekend in my market, Orlando, Fla., on a single screen, for a whopping four days, with a grand total of eight showings, before being shuffled off to make room for that other Jason Bateman co-starring comedy-drama hybrid.

It was the first day of July, and the last night for the film. Having enjoyed it twice before and driven by - I don't know - a sense of romantic futility, I turned out for that final showing. Lo and behold, I wasn't alone...

categories Movies, Cinematical