Yesterday, Jeff Wells over at Hollywood Elsewhere put up the poster for the new comedy My Best Friend's Girl, starring Kate Hudson, Dane Cook, Jason Biggs and Alec Baldwin. The poster (which premiered online earlier this summer) is boring in the extreme, making the film look like your typical snoozerific rom-com, and the digital altering on the photo makes everyone involved look rather ... freakish.
My first reaction on seeing the poster was, "Boy, somebody's screwing up the marketing on this film," quickly followed by "Hey, I don't remember Dane Cook's complexion looking quite so dewy-fresh ... "
I've seen the red-band trailer, which is actually pretty funny, if you can overlook the more misogynistic elements (or at least, in my own case, overcome the feminist tendency to be immediately annoyed by blow-job jokes) , and the film being marketed in that trailer and the film being promoted on this poster are not the same film. Not that it looks like something I'd choose to see over a good indie flick, but if I wanted a lightweight comedy film, and I'd already seen Tropic Thunder and Pineapple Express, and couldn't find anything else to do here in Seattle on a nice day, I'd maybe see this.