Bet you didn't know there's a Shockwave game for Year One. That's because Shockwave, well, kinda sucks. I can't even get the game to play on my Mac; I tried Safari and Firefox, so if anyone would like to give it a whirl and report back let me know. So far all I know is that you try and herd ox without making them nervous and run away.

Granted, Sony's Year One is not exactly a property ripe for video game adaptation, and its target audience is much broader than movies whose studios put in a lot of effort at viral buzz, but if it's that the case, why bother even making one at all? It's shoddy and looks like the marketing department already knew Year One (which I liked, by the way) would already be poorly reviewed and have a weak box office showing despite the big names attached.

On the other hand, The Dark Knight, which was distributed by Warner Bros., built up a ton of online buzz from its viral websites like, Friends of Harvey Dent, and others with help from the marketing company 42 Entertainment. The Dark Knight would have been very successful even without these sites, which took a lot of effort and money to put together. Same with the campaign for Terminator Salvation and its Skynet Research site. It's a no-brainer summer blockbuster, destined to rake in the bucks despite the many complaints from critics and fans.
categories Movies, Cinematical