"Decent," at least, is the watchword for G.I. Joe: Rise of Cobra, whose $56 million opening is roughly half of Transformers 2's first weekend gross. I fear that the movie may follow in the footsteps of Watchmen, which opened to $55 million and ended up with not even twice that much when it left domestic theaters. I do think Paramount deserves credit for actually opening a film that the media, for somewhat mysterious reasons, did its best to bury with manufactured bad buzz. It's really not a bad number, and foreign box office should be strong with this one. A year ago I would have expected G.I. Joe to be more of a summer standout.

The $20 million on Julie & Julia seems a little low to me. I expected at least Devil Wears Prada numbers, but I guess this one skewed a little older. Hopefully that will also translate to legs for the well-reviewed film, though Mamma Mia!-style longevity seems unlikely. The clever A Perfect Getaway did mediocre business, as expected, grossing just under $6 million with no real marketing hook. I'll pick this one as my obligatory plug of the week: fans of thoughtful, off-kilter genre films should give it a shot.