This has to stop. I don't know how I became the defacto Cinematical poster for all things 3D, but in less than a week I've gone from hypothesizing about the Oscars creating an awards category for 3D films to sharing my enthusiasm for Zemeckis' A Christmas Carol to raving about how pointless a 3D CGI animated prequel to Night of the Living Dead sounds to the announcement of a new 3D study program at USC's film school. And if that's not enough of the third dimension for one man to take in so short a span, now comes word that Real D has plans to manufacture 3D-wear from designers like Gucci.

Variety has the scoop from the recent 3D Entertainment Summit, "While Real D hasn't made a formal announcement, Real D topper Michael Lewis tipped the story after Fox Sports chairman David Hill said he thought great-looking glasses would change the picture for 3D. "I have two teenaged girls, and they don't want to go on dates looking like they're going to do some spot welding," Hill said." ... "Lewis responded that designer Real D glasses, including Gucci designs, will be available "in certain outlets" before "Avatar" opens in December. Prescription glasses are on the way some time later."
categories Movies, Cinematical