Sometimes a movie will consume the internet for weeks before its release, and then turn out to be Snakes on a Plane. This is not one of those times. New Moon didn't set the all time opening weekend box office record, but it came uncomfortably close, and -- holy crap -- it now owns the record for the highest single-day gross ever, a $72 million Friday. Twilight opened to almost precisely half of New Moon's $140 million number, and went on to gross $192 million. The sequel should pass that mark by next weekend.

New Moon's staying power is a bit difficult to forecast. On one hand, its grosses may be frontloaded, as is typical when rabid fans of the source material rush out to pack midnight and opening-day showings. On the other, this might just be the kind of film that, even more so than its predecessor, generates repeat business. (Along these lines, I wonder if the egregious objectification of men in New Moon's marketing campaign is a victory for feminism. I vote yes.)

Getting somewhat lost in all the New Moon hoopla is the slightly less dramatic victory scored by the earnest, good-natured tearjerker The Blind Side, which took second place with nearly $35 million, which I suspect is another testament to the enduring box office draw of Sandra Bullock. (As a side note, the enduring box office draw of Sandra Bullock must be a testament to the awfulness of All About Steve, which topped out at $33 million despite her prominent presence.) It was also smart of Warner Bros. to deemphasize the sports angle -- a "football movie" would not have done this well.

More, and the top 10, after the jump.