Can we all agree that the hype machine alone guaranteed Avatar a number one opening at the box office? I don't see narrowed eyes or shaking heads, so I don't think there are any dissenters out there and if there are...HA!
Avatar opened to $73 million from 7000 screens over the weekend. It's a very strong number, probably not something to write home about, but certainly something to drop an e-mail or make a quick call over (I Am Legend opened bigger for Eywa's sake!). However, if this was the only news, I wouldn't be wasting your time. The real news here is that $52 million of that gross came from 3D screenings, shattering the records held by Up and Monsters VS Aliens for 3D opening grosses (at $35.4 and $32.6 respectively). Apparently, IMAX opening records were also completely blown away, but at the time of this writing, the actual numbers have yet to be released. Oh, and there's the matter of the international gross of $159 million, the biggest ever for a non-sequel.
So, Dr. Hall, what does this mean?