Every once in a while someone does a study and comes to the seemingly counter-intuitive conclusion that sex scenes do not boost a movie's box office or critical acclaim.

Most recently, two scholars released a study entitled 'Sex Doesn't Sell -- Nor Impress! Content, Box Office, Critics, and Awards in Mainstream Cinema.' (Nice scholarly touch, that exclamation point.) Actually, this conclusion seems pretty obvious, especially if you look at lists of 2009's top-grossing movies and best-reviewed films.if you look at lists of 2009's top-grossing movies and best-reviewed films.