There are four sure-fire blockbusters ready to kick down the doors of Summer this May, one for every hot weekend. Iron Man 2 gets the Summer started on May 7, followed by Ridley Scott's Robin Hood, then Shrek Forever After the week after that, with Prince of Persia: The Sands of Time closing out the month. It's a schedule designed to put butts in cinema seats.
And then June happens. There's one potentially big hit and a whole lot of question marks. Pixar's simply not going to bomb with Toy Story 3, but how strong is the competition? A live-action Marmaduke film? A horror-western starring Josh Brolin (Jonah Hex)? An Adam Sandler comedy reuniting him with his SNL cast from twenty years ago? The A-Team? My thoughts on this have no bearing whatsoever on whether or not I actually want to see these movies. I think Knight and Day looks cute, and I liked Forgetting Sarah Marshall enough to get myself to Get Him to the Greek, but most movie-goers can see the obvious difference between May's blockbuster month and June's month of let's-see-what-sticks releases.
Need more proof? Just look one month ahead to July. Twilight Saga: Eclipse opens June 30 for the July 4th holiday, followed in order by The Last Airbender, Inception, Predators, The Sorcerer's Apprentice, and Salt. I didn't even include Despicable Me, which Universal has been shoving down our throats for a whole year now. Since when did June become the new August (a month notorious for the weakest of the Summer releases)?