Amidst the various filmmakers and studios that screened footage of their upcoming projects at the 2010 Wondercon in San Francisco, Walt Disney continued their slow (if not altogether subtle) campaign for Tron: Legacy, easily one of the year's most highly-anticipated films. Rather than bringing in stars like Jeff Bridges or Olivia Wilde and screening clips or previews in the Esplanade Ballroom, however, Disney shrewdly hijacked some of the Friday night programming at the 'Con in order to raise awareness through an Encom-themed press conference in nearby Embarcadero Center. But despite Disney's ability to assemble a considerable crowd and hand out enough swag to ensure folks would be wearing "Flynn Lives" t-shirts at least all weekend, the questions remains: how successfully is their viral campaign going?
categories Movies, Cinematical