Have you ever watched a comedy and chuckled a few times, but weren't impressed enough to give the flick a second thought? Then you watch it another time, and you wonder what on earth kept you from falling in love with the movie on the first go? It's happened to me a couple of times, although it's usually easy to suss out a culprit. I really didn't like Mallrats all that much the first time I watched it, but I became a Brodie-quoting fiend once I gave it a second chance. In that case, I realized that watching it for the first time alone, in a dark room, just wasn't the right atmosphere for freeing my mind (as Ivannah requested).
Zoolander, however, is an entirely different story. I think I laughed a bit, but really, I have no memory from my first viewing other than an ultimate feel of shmeh. I saw it, I moved on. I'm not sure what prompted me to see it again, but I did, and I liked it a bit more. Then I saw it again with a good friend and ... I loved it. Soon, every visit to Blockbuster included us making loud proclamations like: "What is this? A center for ants?!" I'm sure they loved us.
The thing is -- that's only the beginning. Every time I watch it, I like the film more and find myself laughing more, and it's left me with the pressing question: Why?