I love movie swag and collectibles. My desk is studded with action figures, and my drawer is full of weird trinkets I've picked up at Comic-Con. Many of them are even useful -- Hulk glowsticks came in handy during a recent power outage, I use my Bones keyboard brush regularly, and I can never have enough pens or posters.

But I also feel pretty sick about it, particularly as it seems to be a marketing trend that grows larger and larger. Swag used to be a treat at Comic-Con, but now it's a given, and the fight to grab an insignificant bit of plastic is vicious. I made a conscious effort not to take anything last year, but it proved difficult as stuff was pushed and shoved into my hand as I walked by. I made an effort to hold onto it and dump the paper or plastic into appropriate bins, but there weren't enough bins for all my crap. ( I even brought a lot of it home just to dump into my paper bin. I'm such a hippy commie!) It was always a problem, but as Comic-Con and events like it become bigger and more unwieldy, the pile of plastic freebies grows. Where does it all go? Well, you know the answer to that.

It troubles me that more movies, particularly movies with environmental themes, don't go through the effort of making green tie-ins. Why did Wall-E come accompanied by thousands of plastic, disposable toys that would end up in a landfill? Why did Avatar market through McDonalds? Why not offer tie-in AeroGardens? Or t-shirts made out of plastic bottles? Stuff that's sustainable, and in line with your movie's message.
categories Movies, Cinematical