While Twitter continues to be the best way for Bieber fans to connect and for movie journalists to get into fights, it's obviously also an integral part of any online marketing strategy. But is it backfiring on the studios? Recently, director Adam McKay (The Other Guys, Anchorman) Tweeted, "So bummed. Paramount basically passed on Anchorman 2. Even after we cut our budget down. We tried." Then he added, "To all who asked: no we can't do Anchorman 2 at another studio. Paramount owns it." This, of course, turns into breaking news -- something I have a feeling that Paramount wasn't too keen on.

Another Twitterati (yes, you can kill me now for using that term), Ben Stiller, alluded to Zoolander 2's dubious future, writing, "Ron Burgundy and Derek Zoolander looking to appear in sequels. Both men destitute, without means or intellect to fund their own comebacks." These simple 140 characters probably caused a huge pain in the keister for both Paramount and Iron Man 2 writer Justin Theroux, who was just doing the press circuit for IM2, only to be asked by a ton of different outlets about Zoolander 2 (a legit question that any journalist would have taken the opportunity to ask about, of course). Let's not forget the insider-y Tweets from earlier this year that Duncan Jones made about Sony Picture Classics' handling of Moon in regards to its Oscar push -- or obvious lack thereof -- as well as its overseas earnings in DVD sales a few months later. (More coverage here.) Of course, this led to SPC screening Moon for Oscar voters at the last minute and people like Jon Favreau, Neil Gaiman, and Jason Reitman lending support -- or in Reitman's case, obtaining a Blu-ray from SPC himself for a home screening. Did it make a difference in the end? Sadly, no, but who knows what future NDAs might hold for stars and directors when it comes to Twitter -- perhaps the same kind that journalists have to abide by?

That would be a shame, in my opinion, since not only are they a great source of news, but Twitter has enabled us to get a little taste of a filmmaker's day-to-day life that whets the appetite of the movie fan, whether it's snapshots from the first day on set or Favreau writing, "I can't sleep. The movie opens in less than 24 hours."

I'm fascinated by the intersection of Hollywood and technology, especially, as one expert in Adrian Grenier's doc Teenage Paparazzo discussed in relation to our celeb obsession, it only adds to our collective imagined relationships with people we've never met (aka "parasocial relationships"). Obviously, Twitter is not a real way to "know" Jon Favreau, Adam McKay, or Duncan Jones, even though it allows us, in some small measure, to communicate with them.

Do you follow your favorite directors on Twitter? Which ones? Do you think they're a legitimate source of breaking news?