While Twitter continues to be the best way for Bieber fans to connect and for movie journalists to get into fights, it's obviously also an integral part of any online marketing strategy. But is it backfiring on the studios? Recently, director Adam McKay (The Other Guys, Anchorman) Tweeted, "So bummed. Paramount basically passed on Anchorman 2. Even after we cut our budget down. We tried." Then he added, "To all who asked: no we can't do Anchorman 2 at another studio. Paramount owns it." This, of course, turns into breaking news -- something I have a feeling that Paramount wasn't too keen on.

Another Twitterati (yes, you can kill me now for using that term), Ben Stiller, alluded to Zoolander 2's dubious future, writing, "Ron Burgundy and Derek Zoolander looking to appear in sequels. Both men destitute, without means or intellect to fund their own comebacks." These simple 140 characters probably caused a huge pain in the keister for both Paramount and Iron Man 2 writer Justin Theroux, who was just doing the press circuit for IM2, only to be asked by a ton of different outlets about Zoolander 2 (a legit question that any journalist would have taken the opportunity to ask about, of course).