Still wondering which characters will show up in the Avengers movie? I'm now wondering instead if any of Hasbro's Marvel action figures will show up in a movie called Hasbro Factory, which Pajiba has learned is in development at Paramount. Pitched as Night at the Museumin a Hasbro factory, the project continues the nauseating trend of turning every toy and game property into a movie. The company responsible for whoring out Transformers, G.I. Joeand soon-to-be-films Battleshipand Micronauts, among many others, can now throw all their leftovers into a big summer blockbuster that's even more of just one big product placement than Mac and Me was.

But how this will be different than Toy Storyis beyond me. Especially considering the hit Pixar franchise features some Hasbro-made characters, like the Potato Heads, and other properties like Lite-Brite. I doubt Disney would want any overlapping, but I wonder if Paramount would mind in-house mining since they're making the thing. Will Hasbro Factory really be like the Avengers in that it could be a meeting place for characters from Transformers and G.I. Joe, only in smaller form? Might they also talk to Universal about borrowing future Stretch Armstrongstar Taylor Lautner? And who/what else might show up? Cabbage Patch Kids? Strawberry Shortcake? Star Wars characters? Potato Head Iron Man? Furby?
So far the idea, which at the moment is only an idea without even writers attached, sounds kinda scary. Being in a museum with come-to-life versions of Teddy Roosevelt, dog-like dino-skeletons and a potentially ethnically incorrect Attila the Hun actually seemed fun. But thinking of being trapped in a Hasbro factory surrounded by living action figures calls to mind too many horror films like Demonic Toys, Puppet Master, Dollsand of course Child's Play. In fact, the image that first popped into my mind when reading about this project was the climax of Child's Play 2in the PlayPals factory. If you've ever seen Hasbro's FurReal Friends toys, you'll agree they're ripe for a frightening franchise. Paramount is going to have to be very careful not to turn this idea into something that scares children away from Hasbro products.
categories Cinematical