Ashton Kutcher, whose comedy 'Killers,' co-starring Katherine Heigl, opens this weekend, has decided to "pirate" the opening of the movie. Actually, he's going to sneak the opening of the movie on the Internet. According to The Hollywood Reporter, Kutcher tweeted last week that he'll be "going live 2 the web & pirating the 1st 10 min of Killers from the premiere." He then told Ellen DeGeneres that "I like the movie so much that I'm going to show it online, on the Web; I'm going to pirate the first 13 minutes of the movie." The "pirated" preview actually is a marketing stunt by the film's distributor Lionsgate, who has decided not to screen the film for critics -- so as not to kill word-of-mouth with bad reviews -- instead going straight to their targeted audience with what they hope will be a viral publicity gambit.
categories Movies