Avatar may not have won the Academy Award for Best Picture earlier this year, but its status as the undisputed box-office champion of all time (unadjusted for inflation), $2.7 billion internationally more than made up for the unexpected loss at the Academy Awards several months ago. With James Cameron writing and directing, the combination of groundbreaking world building, familiar archetypes, and action scenes, and yes, even the pro-environmental message, contributed to Avatar's record-breaking box-office run. (Avatar is also the top-selling Blu-Ray disc of all time.)

Cameron will bring Avatar back to movie theaters on August 27th with eight additional minutes of footage. Whether Cameron felt the eight additional minutes will add depth and meaning to Avatar, whether he wants to pad Avatar's gargantuan box-office numbers, whether he wants to remove the sting of losing Best Picture (and Best Director to Kathryn Bigelow's Iraq War film, The Hurt Locker, or all (or none) of the above, Cameron and 20th-Century Fox decided to re-release Avatar exclusively on Digital 3D and IMAX® 3D screens after the summer blockbuster season came to a close and those screens were available again.
categories Cinematical