As videogames continue to become a more prominent part of how we spend our leisure time, Hollywood has finally decided its time to get in on the action. This isn't a particularly new thing -- there have been games based on movie properties and movies based on game characters for quite some time now, but the more recent paradigm shift involves studios getting into the business of producing games themselves. An article in the weekend edition of Variety highlights how two film giants -- Disney and Warner Bros. -- are going into the industry full force, but in slightly different ways. Maybe this means we'll actually get a good movie based on a game at some point ...

In the old days, studios would license the rights to make games based on their films and characters to a third party developer. Said developers would then churn out some craptastic experience and everyone would make money based solely on the license. The list of examples is way too long to share here, but it was (and still is in some instances) a very common practice. What's changed now is that the studios have decided to take control of their own properties by buying up developers and creating their own game studios. This can still lead to bad games (because I remain thoroughly unconvinced that Hollywood executives understand what makes a good game ... ), but now the giant studios have complete control over what happens to the characters and therefore can make even more money.

Hit the jump for more on how Disney and Warner Bros. are courting gamers.