You might have a chance this fall to pay 50 bucks for the privilege of seeing -- in the comfort of your own home -- a major film that was released in theaters just a month earlier. If the experiment goes well, it could signal a change in how movies are distributed. We will be one step closer to the ultimate goal, which is to have movies directly imprinted onto our brains the moment they're finished being made.

As a society, we have made it abundantly clear that we are impatient. Whatever we want, we want it NOW, immediately, before we change our minds and start wanting something else. Some cable and satellite systems show movies On Demand, while Netflix allows you to Watch Instantly. Even driving to Blockbuster to rent a DVD seems ludicrously time-consuming, especially now that the closest remaining Blockbuster is several hours away from your house and closes at 6:30.

In response to our impatience, movie distributors have drastically reduced the wait time between a film's theatrical release and its arrival on home video. In 1997, the average gap was 172 days, or almost six months. In 2009, the window had shrunk to 131 days, with Fox pushing its DVDs into stores an average of just 119 days after they first hit theaters. A movie opening on March 1 needs to be on DVD by the end of July, or else people will forget that they liked it.
categories Features, Movies, Cinematical