It's really tough to sue for libel in the United States if you're a public figure. There's a lot you gotta prove (including "actual malice" on the part of the person you're suing), and in most cases it's a non-starter. Which is good news for Sony, Scott Rudin, Aaron Sorkin, and David Fincher, since from the sound of things, Facebook probably has an itchy trigger finger regarding their Oscar front-runner The Social Network, which will premiere at the New York Film Festival before an October 1 release.

Unsurprisingly, Facebook is unhappy about the movie's evidently tendentious depiction of its founding as being fueled by conflict and betrayal, with founder Mark Zuckerberg portrayed by Jesse Eisenberg as an ambiguous, conflicted, prickly visionary. The company's execs have been shown the film, and have apparently reacted by spitting on the ground and favoring Scott Rudin with an angry look before stalking off in silence. It's not surprising. This might actually be the rare instance where any publicity is not good publicity. Already ubiquitous among the target audience, Facebook has nothing to gain from the release of The Social Network except a tarnished public image. And of course, if they issue a response or rebuttal to the film, it will only generate more publicity. Their current strategy appears to be quietly insisting that the movie's fiction when asked, which is probably the right move.