So The Hollywood Reporter just did a bit of number-crunching, and have pronounced that since Twilight first hit theaters in November of 2008, Hollywood has already grossed a staggering $7 billion from vampire-related properties, with worldwide box-office grosses accounting for $3 billion of that total. This might not seem like such a seismic cultural phenomenon when you consider that films about humans have domestically grossed nearly $20 billion in that same time period, but the breadth of our obsession with vampires is what puts those undead blood-suckers in a league of their own.
Despite the fact that vampires wantonly feast on the blood of the innocent, Americans young and old can't help but invite this latest wave of folkloric parasites into their homes and hearts. Teenage girls across the country are tearing Justin Bieber off their walls in favor of giant Max Schreck posters, and you're unlikely to find an adult who can't quote Park Chan-Wook's Thirst from start to finish and in Korean. ...No? Okay, so maybe the financial figures are just more evidence that the True Blood and Twilight franchises are both wildly popular, but with the effortless parody Vampires Suck almost out-grossing the deservedly ballyhooed likes of Scott Pilgrim vs. The World and the final two Twilight films on the horizon, it's time to concede that the $7 billion barrier actually means something beyond confirming the prevailing obsessions of our day? Could seeing a vampire in a film become as ordinary as seeing a kid in a film, or a Samuel L. Jackson?