Would you go out to the movies more if you got something out of it? I mean other than the movie, of course. Say you also got a free Scott Pilgrim t-shirt for seeing Scott Pilgrim vs. the World? Or the complete graphic novel collection if you saw it a certain number of times? Or some other Universal Studios-related swag for seeing Pilgrim and Charlie St. Cloud and Nanny McPhee Returns? These are some incentive ideas related to a proposal by (former Cinematical writer) Chris Thilk at Ad Age that Hollywood studios reward moviegoers based on their check-ins on location-based social network apps like Miso and GetGlue. And of course Foursquare, Twitter and Facebook.

It's an interesting suggestion, though there is the problem of fake check ins. You can easily put yourself into a location you're not in or say you're watching a movie you're not. For studios to trust the concept, these apps would require some means to prove you're telling the truth. Meanwhile, moviegoers can already be rewarded for being loyal if not necessarily frequent moviegoers by theater chain clubs like the Regal Crown Club. Every few movies you see you get a free popcorn, see a few more and you get a free pass for the next visit. And yes, some studios get in on those clubs by allowing more points to be given to moviegoers buying tickets for their new film.
categories Movies, Cinematical