Despite a massive media push from the geek hype machine anticipation, 'Scott Pilgrim vs. the World,' ended up being one of the biggest flops of the year, pulling in just $10 million on its opening weekend against a $60 million budget. The reason? While hardcore comic fans, hipsters and indie trendmakers queued up around the block for 'Scott Pilgrim,' the general public stayed away in droves, their absence asking a simple question: Scott who?

It's a reasonable question. And with 'Scott Pilgrim's' failure, it's becoming increasingly hard to escape the fact that when it comes to Hollywood's obsession with comic books, A-list properties are an endangered species, with nary a Batman, Superman or Spider-man anywhere in sight this summer. Oh, sure, we got 'Iron Man 2,' but that was a sequel and let's face it: Before 2008, nobody knew who Iron Man was either.
categories Features