For better or for worse, "From the Mind of M. Night Shyamalan" has been generating reactions from audiences for months. The phrase is featured prominently in the trailer for 'Devil,' a film which Shyamalan conceived and produced, and as a result, there are few who have since forgotten the film. This of course is what directors John Erick Dowdle and Drew Dowdle are counting on, since it's quite literally their efforts which will be most closely scrutinized when the film opens Friday, and they hope that those same audiences will come – and enjoy – the horror film in as many droves as they did that oft-discussed trailer.

Cinematical sat down last week with the Dowdle brothers, who were in Los Angeles promoting 'Devil.' In addition to talking about their collaboration with Shyamalan, whose presence has generated both awareness of the film and trepidation from some viewers, John Erick and Drew talked at length about the development process for the film as a whole, and examined the film's release within the context of their own careers, which thus far have been largely defined by similar sorts of scares to the ones in this film which they hope will have audiences jumping out of their seats from on opening day.