This publicity stunt is pretty weak in itself, but what makes it even more lame is that Rogue Pictures is attempting to turn it into a fake or real controversy. Rogue tweeted a link to a video from the 'My Soul to Take' New York premiere. It's business as usual for the cast and writer-director Wes Craven, but in the middle of a photo-op two guys engage in a poorly acted brawl during which one pulls a rubber knife on the other and "stabs" him. Even worse, this is the video description:
OMG! tonight some dude was stabbed on the red carpet in front of Wes Craven and the whole cast of the movie. it was INSANE! Cops were all over the place but the guy with the knife got away. the trailer for the film looks good but do you think they will still release the movie?

Apparently someone forgot to tell the publicity team that in order for something like this to have an effect, it at least needs to seem realistic. It's too bad the cameraman didn't provide a glimpse of Craven's reaction, especially if he wasn't in on the gag

At least no one lost money in this effort. Sadly the same wasn't true for the folks behind the 1987 film 'Million Dollar Mystery.' In an attempt to stir some buzz, Glad Bags and De Laurentiis Entertainment teamed up to arrange an actual million dollar contest. Moviegoers were expected to hunt down the prize for themselves using information they learned in the film. Sadly the person that won the contest wound up earning more money than the movie. 'Million Dollar Mystery' only took in a mere $989,033 at the box office.
A few years later there was that 'RoboCop 2' incident in Paris. In full RoboCop gear, some guy sped around the Champs-Elysees handing out flyers for the film. Turns out the real cops weren't fooled by RoboCop's fake American cop car and the guy in the costume wound up getting arrested. Speaking of potential legal issues, just about everything Sacha Baron Cohen did promoting both 'Borat' and 'Bruno' caused commotion, one of the most memorable incidents being the Eminem incident at the 2009 MTV Movie Awards.

On the bright side, the fact that this 'My Soul to Take' stunt is so blatantly fake means the film will avoid the trouble M. Night Shyamalan and The Sci Fi Channel faced with their fake documentary. Back in 2004 when Shyamalan was prepping to release 'The Village' he opted to participate in 'The Buried Secret of M. Night Shyamalan.' Then word got out that troubles arose between Shyamalan and The Sci Fi Channel, but the station aired the program anyway. Turns out the whole feud was a bunch of BS. Even worse? So was all the material in the documentary. At least the network's president, Bonnie Hammer, confessed the attempt was a failure. "Perhaps we might have taken the guerilla campaign one step too far," she admitted. "We thought it would create controversy and it probably went one step too far."

And who can forget how ridiculous Jerry Seinfeld looked dressed up as a Bee promoting 'Bee Movie' during the Cannes Film Festival? Or what about when Steve-O just couldn't hold it on the red carpet of 'Jackass Number Two?'

What are some of your favorite publicity stunt failures? And where does this one for 'My Soul to Take' rank?
My Soul to Take
R 2010
Based on 13 critics

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categories Movies, Cinematical