Lately there's been a lot of talk about bullying, gay-bashing, and plain old ugly intolerance. The reminders come because we're close to the anniversary of Matthew Shepard's brutal murder and also because they're volatile issues that must be discussed, but also because, hey, we're evolving, and perhaps we as a culture have reached the point where, "Ugh, you're so GAY" is no longer considered harmless or innocuous. Or funny.

Someone forgot to tell the Universal marketing department.

According to Deadline Hollywood, the new trailer for the Ron Howard comedy 'The Dilemma' has been yanked and promptly replaced with one that doesn't open with Vince Vaughn complaining how "electric cars are gay." Within the context of an appropriately rated film (the MPAA ratings board generally gives homophobic jokes a nice, friendly PG-13), the quip probably wouldn't cause too much controversy, but it seems that GLAAD is irritated that such casual gay-mocking would appear in an "all ages" movie trailer. And I believe they have a good point, actually.

So Universal went and cut a less unpleasant trailer -- but not before the "offensive" one made all sorts of headlines ... like the one atop this particular news story. Some may say "electric cars are so gay" is a simplistic but innocent joke, but I'd disagree. The adjective "gay" is meant to be a negative by default, and that's rather lame. In a 5th grade schoolyard when you have no clue what you're saying, "that's so gay" may be the peak of hilarity, but once you know what you're talking about, that sort of joking should stop. I'm not gay, but if I was, I sure as hell wouldn't like it if "gay" was still considered a default catch-all synonym for the word "lame."

Of course any film should be allowed to poke fun at gay, straight, man, woman, whatever -- but in today's political climate it's smart (decent, mature, etc.) to keep the smugly casual gay-mocking out of your promotional clips. Plus, frankly, Vince Vaughn saying "electric cars are gay" is about as funny as Vince Vaughn saying "hey, pull my finger." Get some new material, guys.

Here's the original trailer:

categories Movies, Cinematical