The Movie
: 'My Soul to Take', written and directed by Wes Craven and starring a bunch of kids, among whom the best-known is 22-year old Max Thieriot ('Chloe', 'Jumper', 'Nancy Drew'). Craven's first film since 2005's terrific 'Red Eye', 'My Soul to Take' wasn't screened for the press and ultimately got shellacked by the critics, some of whose minds appeared to be boggled by the film's earnest weirdness. The plot, somewhat reminiscent of Craven's classic 'A Nightmare on Elm Street', concerns a serial killer who appears to return from the grave to torment seven teenagers who were born on the day he was killed.

The Target Audience:
Teenagers; horror film enthusiasts; Wes Craven fans. Notably, Craven's is the only "brand name" that Rogue and Universal had to work with here.

The Competition: Family-friendly fare 'Life as We Know It' and 'Secretariat'; the second weekend of 'The Social Network'. Not a particularly formidable slate, though that may have had the result of keeping people away from the multiplexes altogether, especially with the baseball playoffs heating up.