Vince Pace, director of photography on the Los Angeles unit of 'Avatar', told Cinematical that Michael Bay's upcoming 'Transformers 3', now titled 'Transformers: Dark of the Moon', is being both shot and post-converted in 3D. "We're doing Transformers with Michael Bay, and that's a big challenge because he's not the kind of director that's going to give you a break," Pace said to reporters Tuesday. "But he met it halfway and he said, look, it complements my product, and I want to incorporate this into my shooting style."

Pace spoke to reporters at the Los Angeles press day for the new 'Avatar' 3-Disc Special Edition Blu-ray. He confirmed that both processes were being used on the 'Transformers' sequel, and observed that filmmakers can make good use of either of them as long as the circumstances are right. "They're doing both," he revealed. "[But] once we win that – once they know you're putting a better product on the screen, then you're working as a team. I think the dimensionalization quotient, if you will, can work if you have enough time, if you have the right talent behind it, and some money to back it, you're in a good place to work in it. Because it's part art, part time, and it's part technology."