The Movie: 'Due Date,' starring Robert Downey Jr. and Zach Galifianakis, and directed by Todd Phillips, fresh off the runaway success of 'The Hangover.'
The Target Audience: High-schoolers, college students, and pop-culture-savvy adults.
The Competition: Lots. Marking the official end of the autumn movie dead zone, the weekend saw the release of two blockbuster attractions in addition to 'Due Date': Dreamworks' trendy, star-studded 3D animated feature 'Megamind,' and Tyler Perry's latest melodrama 'For Colored Girls.' 'Megamind' ended up winning the weekend, but each of the three debuts performed well; for the details, see Moviefone's Box Office Report.
The Number: Due Date certainly has a zeitgeisty pedigree, with each of the main players on a seemingly limitless upward trajectory. Robert Downey Jr. has successfully launched two franchises in the last two years, and gave a classic comic supporting turn in 'Tropic Thunder' -- one of the few things people remember about that film. Zach Galifianakis has worked a miracle in getting the mainstream to sign on to his stridently bizarre schtick, and he seems to be getting more popular by the day. And 'The Hangover' turned Todd Phillips into one of the hottest comedy directors around.