AvatarAs you total up your bills for the holidays, wrap your head around this figure: $2.8 billion. That's how much money James Cameron's 'Avatar' has grossed in worldwide box office receipts. It doesn't include receipts for the basic, non-collector's edition on DVD and Blu-ray, released in April, which broke sales records, nor for the recent "Extended Collector's Edition." Nor does it include video on demand sales, which one might assume would also be record-breaking. Yet the film barely placed in the top 10 for 2010 list just announced by Comcast, the largest cable operator in the United States.

Variety notes that 'The Blind Side,' which earned only about 1/3 of what 'Avatar' did in domestic box office, ended up the #1 title on Comcast's "top-performing" list, with 'Couples Retreat,' 'The Twilight Saga: New Moon,' 'Hot Tub Time Machine' and 'The Hurt Locker' rounding out the top five. In their statement, Comcast pushes the party line: "Movies available the same day as DVD release are consistently among the top-performing content On Demand," and Variety agrees, pointing out that 'Avatar' was the only on demand title not available day-and-date with the DVD. Yet there's also some indication that audiences favor video on demand services to catch up with titles that they missed in theaters.

categories Movies, Cinematical