Super Bowl Sunday is the event of fried foods, new commercials and, oh yeah, football. But this year, for Super Bowl XLV, Hollywood is going trailer crazy. Forget one, two or even ten trailers and television spots to dig through. As Variety reports, studios are gearing up to promote at least 13 films during the February 6 broadcast (game and pre-show). Just in case you didn't catch that: AT LEAST 13 films.

Obviously, this is a record number for the business and one television event, even if it happens to be the most juicy ad night of the year -- a juicy ad night that costs an average of $3 million for 30 seconds of air time, we might add. Included in the cinematic rush are potential summer blockbusters 'Transformers: Dark of the Moon,' 'Super 8,' 'Thor,' 'Captain America: The First Avenger,'

...hit the jump while we catch our breath...
'Pirates of the Caribbean: On Stranger Tides,' 'Cowboys and Aliens,' 'Priest' and 'Kung Fu Panda 2.' But it's not just the far-off features getting football love. The February films 'The Eagle' and 'Just Go With It' are in the mix, as are March's 'Battle: Los Angeles,' 'Limitless' and 'Rango.'

This might seem like a steep price to pay for a little trailer love, and Warner Bros. and 20th Century Fox agree -- neither are offering up ads during the expensive time slot (which is particularly odd for Fox since they're airing the game and have 'X-Men: First Class' to promo). But wait -- that's not all. Bieber Feverites -- because what goes better with the pigskin than Bieber? -- will get to see a trailer for his 3-D concert documentary, 'Justin Bieber: Never Say Never,' during the post-Bowl edition of 'Glee.' 'Take Me Home Tonight,' the party flick due out March 4, will also show its wares during the music show.

Will you be tuning in more for the game or the commercials?
categories Movies, Cinematical