In what might be the earliest bit of viral marketing comes a long-winded letter circa 1945 from Groucho Marx that proves the comedian truly had a way with words. When Marx set out to make a rollicking parody of the classic Hollywood drama, 'Casablanca,' called 'A Night in Casablanca' he received a formal letter from Warner Bros. The company wanted to know more about the movie's storyline since early drafts of the 'A Night in Casablanca' dubbed the spoof's characters with similar-sounding names.

Marx exploited this exchange to his movie's full advantage by staging a lawsuit from the studio. The performer retorted with a humorous objection addressed to the "pasty-faced legal adventurers" in question. He ripped into Warner Bros. by claiming that his comedy trio, The Marx Brothers, had first dibs on the use of the word "brothers" and more. His feigned counter-suit stirred up the attention of onlookers who couldn't wait to see what all the fuss was about and were lined up on opening night to find out.
categories Movies, Cinematical