It goes without question that Hollywood should cater to the appetites of their audiences, but the new film 'Paul' suggests that, at least commercially speaking, maybe they shouldn't always cater to the same one. Over the course of the past decade, the moviemaking industry has devoted increasing resources (both creativity and cash) to wooing fan boys and genre fans, but Greg Mottola's latest film actually feels too specifically engineered for them: overloaded (in a great way) with sci-fi, movie and pop-culture references, its niche specificity celebrates geek culture in a way that it seems like few mainstream viewers will identify with, unfortunately overshadowing what is an otherwise imperfect but funny and genuinely sweet story.

Simon Pegg and Nick Frost star as Graeme and Clive, two British sci-fi fans who rent an RV and head to the United States for Comic-Con and, eventually, a tour of all of the prominent UFO-associated locations in the Midwest. While out on the open road, they witness an automobile accident, and subsequently discover that the driver is none other than an extraterrestrial being named Paul (Seth Rogen).