This weekend saw more than just the Easter Bunny zipping onto screens with 'Hop.' It also marked the release of the Weinstein Company's grand family affair, an F-bomb-free version of 'The King's Speech.'

You remember this plan, right? After grabbing a figurative sword and setting out to battle the MPAA, Harvey Weinstein had decided that, gee, the F-word was keeping out masses of young ones and families who would be too scandalized to hear a king speak about unlawful carnal knowledge in the context of speech therapy. So, he whipped up a version where the F-sound is silenced, which earned the film a PG-13 rating.

That version hit screens over the weekend and what a surprise -- masses of little ones did not hit the theaters.
The edited version came in 14th over the weekend, with just over a million bucks. To give that number context, indieWIRE explains that this is "on par with the eighth weekend of the Adam Sandler / Jennifer Aniston rom-com 'Just Go With It.'"

More specifically, the PG-13 version fell 23 percent from last weekend's final appearance of the original R-rated version. As Movieline states, this "is almost the exact same decline that the R-rated version saw from two weeks ago. True, two weeks ago it was recording 43 percent declines, but the decrease generally starts to level out during the 18th week of release (when they make it that far). It's impossible to guess exactly how the film would have held up without the PG-13 cut this weekend, but general wisdom suggests that its gross probably wouldn't have been drastically different."

These numbers would lead one to believe that parents just didn't give a crap about the F-bomb and that kids weren't agonizing over being blocked from watching some old Brits chat in period clothing.

What a surprise.
categories Movies, Cinematical