There's no end to the ingenuity of marketeers when it comes to tying in with Hollywood.

DreamWorks and House Foods America, which markets tofu, have teamed to promote the studio's upcoming 'Kung Fu Panda: The Kaboom of Doom' by packaging 8 million units of tofu with the image of series hero Po.

The reasoning, according to Movieline: "Since a love for food is one of Po's dominant character traits, he might as well endorse healthy eating and, secondly, the 'Kung Fu Panda' franchise was created from cultural influences that originated in the East, just like tofu."
categories Movies