After teasing fans across the globe with the cryptic debut of last week, J.K. Rowling has finally revealed the secrets behind her latest digital endeavor.

After long resisting the idea of releasing the Harry Potter series in e-book form, Rowling has finally caved and will be digitally releasing all seven novels in October when the site opens to the public. In addition, the e-books will be fully illustrated and interactive to the point where "You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup," said Rowling. And as if that weren't enough, the Pottermore website itself will serve as a place for fans of the novels and films to discuss, relive and discover new developments in the stories that Rowling has been keeping secret all these years.

But wait, that's not all! Hit the jump to hear more, ya' muggles.