Psst! Hey, smart guy, did you get your million-dollar advance from YouTube?

If not, why not? According to an announcement made late yesterday, hipsters (Vice magazine,, actors (Ashton Kutcher, Amy Poehler), rappers (Pharrell, Jay-Z), and seemingly everyone in between (Madonna, Lionsgate, Shaquille O'Neal) have signed on to provide professional content for a series of new channels the Google subsidiary is expected to launch next year, in a deal valued at upwards of $100 million. Each partner will reportedly get an advance of up to $5 million; if and when that's recouped via advertising revenue, the partners will split any additional revenues roughly evenly.

So what, if anything, does this mean for the future of movies and TV?
categories Movies