Less than 24 hours after former host LeVar Burton launched a Kickstarter campaign to reboot classic children's program "Reading Rainbow" for today's classrooms, the project has reached its $1 million goal -- and is showing no signs of slowing down.
The campaign, which Burton started in an effort to curb illiteracy by bringing "Rainbow" to the web and creating customized versions of the programs for schools, currently sits just shy of $2 million, thanks to donations from more than 43,000 backers. And with 33 days left for additional fundraising, the campaign has far exceeded Burton's wildest dreams.
In an emotional video posted in response to the campaign reaching its goal, a tearful Burton and friends cheered joyfully as they watched the project's totals surpass the $1 million mark. Thanking pledgers for their donations at every level, Burton said that "Rainbow"'s return would truly make a difference in the lives of kids everywhere.
"I am overwhelmed," the host said. "Thank you so much. This is going to enable us to really, really, really do a lot of good. ... We are literally changing the world one children's book at a time."
For more information about what Burton and co. hope to achieve with "Reading Rainbow" -- or to donate to the cause -- check out the campaign's page on Kickstarter.
[h/t The A.V. Club]
categories TV News