Nielsen National Research Group announced Monday that it will set up a New York-based branch named Nielsen NRGi, for the express purpose of facilitating market research within the independent film community. According to The Hollywood Reporter, the NRGi will concentrate on developing "such new methodologies as weekly art house tracking, expanding into online tests of commercials and trailers, East Coast-based screenings and custom location-based testing."

So if I understand this correctly, the introduction of NRGi will graciously allow independent filmmakers to "fine-tune" their creative visions … by focus-grouping them to death. Awesome.

categories Cinematical