In the wake of disapointing spring grosses and in anticipation of a slow summer for the DVD market, studios are rushing a bunch of recent theatrical releases onto shelves. Lackluster spring titles such as XXX: State of the Union will make it to home video less than three months after their theatrical openings, and even Guess Who, the Ashton Kutcher/Bernie Mac Guess Who's Coming to Dinner? retread, which made a decent $61.7 million, will hit DVD on August 2 - 130 days after hitting theaters. The average window from theatrical to DVD release is now 42 days shorter than it was just three years ago. Do we care? I say, if you push the crap through the feeder as quickly as possible, you spare us from prolonged exposure to gems like Miss Congeniality II. This can't be a bad thing.
categories Dvds, Movies, Cinematical